Peter Drucker was a business management “Golden Boy” before the media invented “Golden Boys”. He’s been called the inventor of modern management and the grandfather of modern marketing. Eight years after his death, his ideas are more relevant than ever, and predictions he made decades ago have been proven uncannily accurate.
William Cohen, who was mentored by Drucker, has pulled together 40 of Drucker’s most viable concepts and put them into one book. Presented in a well-organized format, and highly readable, the book provides insight and illustration into Drucker, his concepts, and the impact he has had on modern business. Drucker was ultimately a practical visionary. His ideas, such as “handling a crisis”, “remedying destructive office politics”, “making better decisions by questioning assumptions”, and “avoiding the five deadly marketing sins” were meant to be put into action. Now one of his favorite students has put them into a very practical format. I highly recommend taking advantage of this opportunity to gain perspective on leadership and marketing from one of the century’s true geniuses. SHOP FOR THE BOOK
© 2014 Anna Jedrziewski and InannaWorks.com