Book of Interest—Customer-Driven Disruption

Is fear of change undermining your success?

Our job is to figure out what they’re [customers] going to want before they do…That’s why I never rely on market research. Our task is to read things that are not yet on the page.Steve Jobs

There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.Sam Walton

These visionaries came from different price-point worlds but the future they both saw and capitalized upon is now becoming the new reality. As Baby Boomers begin to join Millennials and Gen Z’s in disrupting the old retailing rule of bending the customer to your will, a new world opens up for consumers. Amidst the violence and nonsense that currently dominates media cycles, a new, personal world view is emerging. I call it “responsibly self serving”. Sarkar calls it smart business. Younger generations are tuning out status-based advertising and relying on peer evaluations to find the best value at the least cost. Sarkar warns business leaders that it is time to adapt or perish. And he has a long list of previously successful multinational corporations that have made the wrong decision at great cost.

If you are a business owner, this is a book you can’t afford not to read. If you are a consumer, it’s a field guide to the coming age. The new “revolution” is based on spending money in your own best interest and it’s becoming increasingly effective. Sarkar explains it all in detail and in an easy-to-read style. He’s not alone in the message he delivers but his communication of this bell weather info is extraordinary. SHOP FOR THE BOOK

© 2019 Anna Jedrziewski and InannaWorks

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